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Writing is only 10% execution. The rest of it is strategy. And one big part of writing strategy is listening. Too many writers are focused on the wrong things. food

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Writing is not about what you write food

A guy once said to me: “I’m doing everything you’re doing. Why am I not getting the same results?” 

It’s not what you write. It’s how you write. I can write about the same topics as Seth Godin, but I don’t have the same background. How I write is different. 10 people can talk about the same topic, but every person has a different way of expressing themselves. 

You and I can easily spot which ones are fake and which ones are real. You just have to read a few sentences and you’ll go, “Yeah, right.” And then you move on. Right? We all do it.

Now, why is it that you forget that when you write? Other people will have the same mindset when they read your stuff. Every time I sit down to write, I picture you.

Obviously, I can’t picture you exactly, but at least I think of someone a bit skeptical. I need to be absolutely certain of what I write. Otherwise, you will call me out by simply discarding my writing.

Most writers are afraid of criticism or other people calling them out. That’s nonsense. People who actually take the time to hate on your work are idiots. No, you should be afraid of the people who just walk away. That’s the biggest threat to a writer: A reader who doesn’t care.

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